Rob handed me this Nissan brochure and told me to follow the steps. I was amazed when a digital car popped up onto the screen, by merely just holding the brochure in front of the webcam.
I suddenly looked at the brochure in a very different perspective. It had become more than just a piece of paper with information on it. This brochure is a perfect example to the media world that interactive print media can be executed in the right ways, can be so user friendly. Not only user friendly but it captivates the users attention.
The new Nissan Juke has pushed their limit to interact with their users.
This has sparked off ideas, and heading up the Media department at Mariannhill Mission Press, be sure to watch this space for interactive print media from Mariannhill very SOON!
– Shereé Conway, Mariannhill Media